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Ermanno Scervino is pleased to announce the new fall/winter 2021 advertising campaign, shot in Tuscany by Luigi & Iango. Its intense and dynamic images focus on the unconditional celebration of female beauty, and immortalise top model Joan Smalls in an evocative countryside setting near Florence, a location chosen to highlight both the designer's passion for nature as well as the strong bond of the fashion house with the Tuscan area.
In a timeless black-and-white style—an iconic hallmark of the two photographers—the images portray a sensual and feminine woman with a rock edge, whose beauty is enhanced by the most precious creations from the new Ermanno Scervino collection.
“This campaign fully reflects my idea of femininity and my aesthetic vision. My woman is ageless, modern, and has a strong personality. She seeks an international style, like a true citizen of the world. The beauty of top model Joan Smalls is the perfect representation of this. This is the third season I have collaborated with Luigi & Iango; they are passionate and talented photographers who, like me, love fashion,” declared Ermanno Scervino.
The Ermanno Scervino Fall/Winter 2020/21 advertising campaign will debut in the international press starting from October 2020.