Ermanno Scervino x Giorgia
A season that unites music, style and shared vision
A continuous thread of music and style has accompanied Giorgia through one of the most intense and meaningful seasons of her career.
From the X Factor stage to the live tour, the collaboration with Ermanno Scervino has unfolded as an ongoing creative dialogue, transforming every appearance into an expression of elegance, stage presence and authenticity.
Throughout X Factor 2025 (every Thursday on Sky and streaming on NOW), Giorgia was dressed exclusively by the Florentine Maison, wearing a sequence of iconic looks and bespoke creations designed to enhance her expressive power on stage. Each live performance revealed a different facet of femininity: from sharp tailoring to luminous couture accents, from sensual transparencies to architectural silhouettes. A visual journey that mirrored her artistic evolution and strengthened the shared identity with the Maison.
The project extends beyond television. Ermanno Scervino will continue to dress Giorgia throughout the entire 2025 tour, from more intimate stages to major arenas. From the Come Saprei Live 2025 tour to the winter arena dates across Italy, each concert becomes part of the same narrative—where fashion and music meet in a refined balance of craftsmanship, emotion and stage charisma.
A collaboration already celebrated at iconic moments such as the TIM Music Awards at the Arena di Verona, and rooted in a shared vision: a contemporary idea of elegance deeply connected to Italian savoir-faire, where artisanal excellence and expressive freedom coexist naturally.
“Dressing Giorgia is both an honour and an inspiring challenge,” says Ermanno Scervino.
“Her authenticity and expressive energy perfectly embody the spirit of our Maison.”
Ermanno Scervino x Giorgia is not a single moment, but a story that unfolds throughout the season. A journey in constant evolution, live after live, stage after stage, celebrating individuality, Made in Italy craftsmanship and the power of style as a form of expression.
