JUN 22, 2021

FW 21-22 ADV CAMPAIGN

With this autumn-winter 2022 advertising campaign, Ermanno Scervino presents a dense, almost sculptural collection in which the austere beauty of Edita Vilkevičiūtė conveys the strength and resoluteness of femininity.
The sharp but deep photographic greys and blacks outline shapes and reveal surfaces
that seem as if palpable. The lace is leather, the embroidery is geometric, the fringes fall
as if sculpted.

With this autumn-winter 2022 advertising campaign, Ermanno Scervino presents a dense, almost sculptural collection in which the austere beauty of Edita Vilkevičiūtė conveys the strength and resoluteness of femininity.
The sharp but deep photographic greys and blacks outline shapes and reveal surfaces
that seem as if palpable. The lace is leather, the embroidery is geometric, the fringes fall
as if sculpted.

As per tradition, Ermanno Scervino plays with the contrasts of masculine coats, sporty parkas, large jumpers that cover lace dresses or fall over long boots and very clean-styled trousers. The silhouette expands upwards giving a military tone but seeming as if dancing on svelte legs.
Ermanno Scervino's woman shows determination and an awareness of her own identity. Edita's eyes, delicate and confident as they look at the camera, speak of this woman. Photographers Luigi and Jango portray her motionless, static but capable of breaking the precision of black and white images with the sweetness of her gaze.