SPRING SUMMER 2024 ADV CAMPAIGN

Ermanno Scervino confirms Natalia Vodianova as brand ambassador and symbol of its vision of femininity for the Spring Summer 2024 campaign. With her innate naturalness and the power of her expression, intense and at the same time graceful, Natalia defines the woman Ermanno Scervino has always admired: a person of great willpower and temperament, contemporary, cosmopolitan, who enters the world with an understanding and gentleness.

Ermanno Scervino confirms Natalia Vodianova as brand ambassador and symbol of its vision of femininity for the Spring Summer 2024 campaign. With her innate naturalness and the power of her expression, intense and at the same time graceful, Natalia defines the woman Ermanno Scervino has always admired: a person of great willpower and temperament, contemporary, cosmopolitan, who enters the world with an understanding and gentleness.

The photos by the duo Luigi & Iango reveal the essence of the sea through shades that evoke the expanses of sand and their almost primitive consistency, echoing the sun and the palpable breeze that moves the transparencies and softens the colours of the fabrics like waves.
The soft denim printed marocain trousers are fluid and délavé, the dress and kaftan shirt are made of muslin or chiffon. The suede dress seems like a second skin, defining the figure, while an intense light is reflected on the multitude of mirrors scattered like gushes of water on the cady suit. Lastly, maxi bags in denim or straw with a rough surface. The Spring Summer 2024 advertising campaign.