Soft light filters through the curtains of a hotel room. An intimate atmosphere suspended in time bears the marks of a bygone history. The highlights of the SS25 campaign explore femininity between public and private, between awareness and vulnerability. Natalia Vodianova embodies this vision with an elegance that does not impose itself but emerges as a spontaneous gesture. The images evoke the aesthetics of cinema in the 1970s, such as Bertolucci's, while precise compositions reveal subtle tensions between body, space and clothes. The hotel room in the backdrop becomes a symbol, a place of transit turning into a refuge, where intimacy blends with travel and discovery. This narrative is woven into the collection items, enhancing a never ostentatious sensuality experienced as a declaration of freedom.

The couture cotton shirt inspired by guêpière corset reinterprets an idea of femininity that combines structure and lightness. The muslin and valenciennes lace bra adds a note of delicate rebellion, playing with lingerie codes and bringing them under the spotlight. From the floral motifs of the dévoré fabric jacket that looks like worn denim, to the trompel'oeil texture of the printed scuba jacket: each element tells of sartorial research and experimentation with materials that go beyond the simple concept of clothing. Once again, Natalia Vodianova plays Ermanno Scervino's woman and embodies the perfect balance between control and abandon. The way she wears the clothes – relaxed, however never casual - brings to life a visual narrative that celebrates beauty as an act of awareness and authenticity. With this campaign, Ermanno Scervino renews commitment to making fashion an expression of freedom, aesthetics and storytelling.