Giorgia and Ermanno Scervino
A season that unites music, style and identity

Milan, September 16th, 2025 – A red thread
of music and style runs through Giorgia’s new season. The celebratory tour “Come Saprei Live 2025” confirms not only the talent of one of the most beloved voices in Italian music, but also celebrates her ongoing partnership with Ermanno Scervino. A collaboration that remains one of the most iconic for elegance and vision, transforming every stage into a story of fashion, stage presence, and authenticity.

For the hosting of “X Factor 2025” (every Thursday on Sky and streaming on NOW), Giorgia will wear a selection of looks exclusively designed and crafted for her by the Florentine Maison: iconic pieces and custom-made creations blending sartorial refinement with on-stage charisma. Among her first appearances stand out a pair of grey marocain trousers with a denim print and a total denim look featuring a shirt enhanced by embroidered cutwork detailing. Completing the outfits are signature accessories such as suede or leather cowboy boots and matching belts.
A style code that mirrors Scervino’s unmistakable signature and Giorgia’s charisma, intensity, and artistic power.

The collaboration between the Roman singer and the fashion house has already captivated audiences at the TIM Music Awards 2025 in the Verona Arena: first, in her duet with Eros Ramazzotti, wearing a long-sleeved black silk chiffon and lace gown; then, during the presentation of “Golpe”, her new single to be released on September 19th, with a long sleeveless white dress, fully hand-embroidered and embellished with the signature “punto foglia” stitch.

The summer tour will conclude with two final dates at the Royal Palace of Caserta, on September 16th and 26th, before moving on to the winter arena tour across Italy starting in November. Throughout the season, Giorgia will step on stage wearing creations by Ermanno Scervino, turning every concert into a dialogue between music and Italian fashion—a story that celebrates her artistic and personal evolution.

“Dressing Giorgia is both an honour and an inspiring challenge,” comments Ermanno Scervino. “Her authenticity and expressive energy perfectly embody the spirit of our Maison.”

The choice of Ermanno Scervino as the signature of Giorgia’s wardrobe reflects a shared vision of style: every public appearance, performance, and moment of this season becomes a chapter in a common story—a creative and spectacular dialogue that celebrates the uniqueness of Made in Italy.