Milan, 11th April 2022

AUTUMN WINTER 2022-23 ADV CAMPAIGN

Colour, movement, free, almost messy femininity and the preciousness of surfaces are the ingredients of Ermanno Scervino's Autumn Winter 2022-23 advertising campaign.
This is a collection where the Florentine designer expresses his great love for colour and materials. The reflections of pinks, greens, turquoises, are multiplied in velvets, embroidered cloths, three-dimensional knitwear, carved leather, and materials which, thanks to exceptional craftsmanship echo shiny fish scales and crocodile skin motifs.

Colour, movement, free, almost messy femininity and the preciousness of surfaces are the ingredients of Ermanno Scervino's Autumn Winter 2022-23 advertising campaign.
This is a collection where the Florentine designer expresses his great love for colour and materials. The reflections of pinks, greens, turquoises, are multiplied in velvets, embroidered cloths, three-dimensional knitwear, carved leather, and materials which, thanks to exceptional craftsmanship echo shiny fish scales and crocodile skin motifs.

Ermanno Scervino plays with the light as it passes through transparent fabrics, floats on sequin dresses, refracts on padded down jackets and hides in draped velvet and chiffon flowers. The 2022-23 autumn-winter collection is designed for a woman capable of transmitting a personal energy to what she wears, an elegance that changes with every movement, a desire to play with contrast to assert her personality.
Jean Campbell, the model chosen for the advertising campaign, represents the spell that the woman, with her character, works on the clothes she wears. In the shots of the duo Luigi & Iango, Jean caresses herself, moves sinuously, communicates a sense of intimacy and passionate energy. In these images, Ermanno Scervino, tells, once again, his love for women, for their ability to express strength and sweetness, femininity and character, energy and elegance.

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