Ermanno Firenze | The Brand


Ermanno Firenze was born in 2020 from the desire to use the sartorial experience, craftsmanship and constant drive for experimentation of the Maison in a collection composed of small precious pieces a young woman can wear on any occasion of her day.

Ermanno Scervino loves contrasts: sporty and formal, rigorous and fluid, masculine and feminine.

This passion for diversity finds happy expression in the Ermanno Firenze collection, which reflects the dynamism, versatility and curiosity of a contemporary woman and her desire for change, without losing sight of the beauty of details and workmanship, the richness of materials and the balance of shapes and proportions.

Ermanno Scervino thinks of an urban figure, i.e. the protagonist of constantly evolving metropolitan life. This is how the motto "Free femininity to wear" was born, intended as a variation of "Ready to wear", not only easy to wear but also to be worn with freedom, ease and personality.

"Couture-à-porter" is another slogan chosen by Ermanno Scervino, whose first line conceives haute couture garments suitable for special everyday occasions and, in Ermanno Firenze, designed for any moment.
The thought behind the Ermanno Scervino collection is that of a young woman at ease, informal, with those non-conformist traits that recall neo-hippy cultures and bohemian lifestyles. A personal, self-confident way of dressing that loves differences: rock and precious, masculine and feminine, naïve and sexy, sporty and elegant.

Ermanno Firenze brings together all the characteristic elements of the Maison and the game of opposites is one of the designer's favourites, suggesting leather jackets over lace petticoats, technical leggings to wear with women's parkas and macramé accessories, masculine shirt or suit fabrics encrusted with embroidery, T-shirts that transform into evening wear, geometric or romantic prints worn with boots and camperos.

Experimenting with materials and using them in unconventional ways is another important ingredient. The classic fabrics of men's blazers are used for lingerie pieces or sports jackets; draped tops are made of impalpable ecological leather that is also worked with lace; knitwear is heavy and printed or light as jersey; striped men's shirts become outdoor down jackets, aged denim remains faithful to the tradition of workwear or is sprinkled with hand-embroidered flowers, mobile fringes move rigorous cardigans and jumpers.